Public Affairs Training Courses – Build Political Influence & Communication Skills
Unlock Strategic Influence with Bespoke Public Affairs Training
In today’s fast-moving political landscape, your organisation must be ready to influence decision-makers, manage reputational risks, and respond rapidly to political change. Our public affairs training courses equip teams with the tools, strategies, and confidence needed to shape policy, build stakeholder trust, and drive advocacy outcomes.
✔ Develop high-impact lobbying and engagement skills
✔ Learn from award-winning public affairs experts
✔ Flexible delivery—online or in-person across the UK
✔ Tailored programmes for public, private, and third-sector teams
With the rise of 24/7 news and digital scrutiny, effective public affairs has never been more vital. Our training blends best-practice strategy with hands-on simulations and real-world insights including real time role play and rehearsal with senior figures from the public affairs world
Our programmes are designed for professionals at all levels in:
- Public affairs and communications
- Policy, external affairs, and stakeholder engagement
- Media and campaign teams
- Corporate, political, or non-profit consultancies
Whether you’re new to the field or need to enhance advanced lobbying skills, our custom training delivers measurable outcomes.
Our most popular modules include:
- Stakeholder mapping and engagement
- UK lobbying strategy and policy influence
- Parliamentary engagement and legislative processes
- Political risk analysis and monitoring
- Campaign planning and delivery
- Understanding UK politics and devolved administrations
We offer a training needs analysis to ensure content is aligned with your objectives and sector challenges.
Meet Your Trainers
Stuart Thomson – Public Affairs Consultant & Trainer
Stuart has delivered training for organisations including PRCA, CIPR, and Dods. He is a recognised expert in public affairs, communications strategy, stakeholder engagement, and reputation management. He also runs bespoke sessions on Parliamentary engagement, Labour Party engagement and maximising the effectiveness of public affairs.
Lee Whitehill – Political Strategy & Campaign Expert
A former Public Affairs Campaign of the Year winner, Lee has over 20 years of experience in agency and in-house roles across sectors like tech, defence, retail, and non-profit. He delivers training on crisis preparedness, media strategy, and campaign planning for industry bodies and global businesses.
Together, they lead the PRCA Public Affairs Masterclass and train professionals from trade bodies, global businesses, and public sector organisations.
Flexible Delivery Options
- In-house or online workshops
- One-to-one coaching or group formats
- Half-day, full-day, or multi-module programmes
- CPD-accredited materials
We tailor every programme to your organisation’s goals—whether influencing local government, Westminster, or industry regulators.
Additional modules include:
- Crisis communications and issues management
- Media handling and digital press relations